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I wouldn’t declare this “unwinnable” because the last time CFB played on an NFL Saturday (in 2020 due to COVID), they more than doubled NFL viewership.

https://www.sportsmediawatch.com/2020/12/acc-championship-ratings-up-clemson-notre-dame-sec-lowest-since-2006/

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Good point. Had forgotten all about it! But seems challenging to replicate.

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