Stream West At Your Own Risk: The Pac-12 bites an Apple

Richard walks Godfrey through the diminishing options for the Pac-12 (10?) media rights in this next cycle, and the emergence of Apple as a suitor for at least some of the league’s inventory. What does CFB on Apple look like? Will a streamer help, hurt or do nothing to change the league’s exposure crisis? Also, how damn expensive is it going to be to tr…